Millennials grew up watching the Olsen twins on Full House and in other family-friendly movies. It Takes Two, Passport to Paris, the list goes on.
Then came their business endeavors after stepping away from showbiz, and this year marks two full decades since Mary-Kate Olsen and Ashley Olsen launched a clothing line with one mission: design the perfect white T-shirt.
They called it The Row, and Women’s Wear Daily reports that it remains influential across handbags and other fashion realms — yet never losing sight of its beginnings as an elevated basics brand.
The fashion line remains active on social media, especially this month. Check out The Row’s Summer 2027 Womenswear Collection in the recent Instagram carousel below.
View this post on Instagram“Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature,” per the brand’s official website. “The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.”
Cut to 2024, when The Row had its billion-dollar moment. Chanel owners Alain Wertheimer and Gérard Wertheimer plus L’Oréal heiress Françoise Bettencourt Meyers bought minority stakes in the brand at a valuation of roughly $1 billion, per The Observer, with the Olsens keeping majority control.
Mary-Kate and Ashley Olsen Stunned ‘Full House’ Creator With a ‘Jaw-Dropping’ On-Set Moment in Season 1
Full House creator Jeff Franklin knew Mary-Kate and Ashley Olsen were special early on. Speaking with People magazine in a new interview, Franklin recalled an Olsen twin taking a scene to an unexpected level in the season 1 finale.
“For the first time, we had an Olsen twin playing a scene that went on for minutes, and they hit all their cues, played the scene, never looked at the camera, never looked up at the boom, never looked at the audience, stayed in character, hit every joke,” he said. I mean, it was insane. This is something that doesn’t exist anywhere else on the planet.”
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