‘Barbenheimer’ Was “Delightful Surprise” To Warner Bros; “At The Outset, People Wanted To Pit The Two Films Against Each Other,” Studio Marketer Tells Ad Confab ...Middle East

‘Barbenheimer’ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s blockbuster. “That was absolutely a surprise to us. But one that we found […]

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