C-beauty brands harness guochao and global recognition at the 2023 Asian Games ...Middle East

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Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. What Happened: From September 23 to October 8, China hosted the 19th Asian Games, the second-largest multi-sport event after the Olympics. The event, also known as Asiad, saw dozens of countries across the Asia Pacific and Middle East compete in Hangzhou this year. Hangzhou is not only home to the headquarters of tech giant Alibaba but also well-known domestic beauty labels, such as Florasis and Mao Geping. As Hangzhou-based brands, Florasis and Mao Geping were named the official cosmetics suppliers of the 2023 Asian Games.  Over the two-week period, both companies launched Asian Games co-

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