Lululemon revamps ‘Wellbeing for All’ campaign to ride China’s wellness boom ...Middle East

Overview: Lululemon rolled out the third iteration of its annual “Wellbeing for All” initiative on World Mental Health Day, which fell on Tuesday this week. The campaign encourages individuals to explore wellbeing in terms of the body, mind, and social connections.  This year, the label collaborated with Australian-born, New York-based artist Jeremy Ville, who created a “Good State Artwalk” spanning a 3-kilometer-long section of the Xuhui riverside in Shanghai. The art extravaganza showcases a series of large-scale public art installations under the theme of “good state.” In addition to the artistic creations, Lululemon has teamed up with brand ambassadors, community partners, and other stak

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