Fusing cultural heritage, product personalization and emotional resonance, South African fashion designer Thebe Magugu has introduced the Family Heirloom Shirt. From 6–22 October 2023, customers can upload a photo of a loved one — whether family by birth or by choice — and have their portrait incorporated into a custom African wax print shirt. Priced at ZAR 6600 (USD 342/EUR 322), the shirts will be available in Ice Blue, Candy Pink and Apple Green, and sizes XS to XXXL. Magugu features his late grandmother Matiego Magugu on his own customized shirt: “Wearing it makes me feel protected and watched over by her, and I hope people choose subjects based off of emotional connection because that
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