New Delhi, Oct 8 (IANS) Unconscious associations with our sense of smell or odour can even affect our perception of colours, finds a new study. The researchers now emphasise the need to investigate how far-reaching such “crossmodal” associations between odours and colours are. “Here we show that the presence of different odours influences how humans perceive colour,” said lead author Dr Ryan Ward, a senior lecturer at Liverpool John Moores University in Liverpool, UK. One way our brain makes sense of an abundance of information is by combining information from two or more senses, such as between smells and the smoothness of textures, pitch, colour, and musical dimensions. This sensory integr
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