Joleen Mitton knows from first-hand experience how exploitative the fashion industry can be. The 40-year-old leader, activist, and fashion entrepreneur, who is claimed by the Plains Cree and Dane-zaa from the Sawridge Nation in Alberta, began her career in the industry as a model at the age of 15, when she began working around the world for brands like Ralph Lauren, Vivienne Westwood, and Clinique. She discovered early on that the seemingly glamorous world of high fashion and luxury had an ugly side, facing constant reminders that it certainly wasn’t built with her or other Indigenous people in mind. “It’s not an industry that’s built for confidence, love, or kindness,” she told TIME duri
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