This OK Go Music Video Broke the Internet in 2006—Nearly 20 Years Later, That Treadmill Routine Still Stops You in Your Tracks ...Saudi Arabia

@okgo

This week in 2006, we released the Here It Goes Again music video. This video cost less than $5,000 and was shot in 17 very sweaty takes, but it took us to the Grammys, the VMAs, and to the email inboxes of millions of people (you couldn’t share videos to social media back then). 20 years later, we actually now can share this to social media. Here is Part 1. Enjoy!

♬ original sound - OK Go

@okgo

♬ original sound - OK Go

The music video for "Here It Goes Again" proved that creativity could outshine blockbuster budgets. The same year big-budget videos from Justin Timberlake, the Pussycat Dolls, and Rihanna were released, many directed by A-list Hollywood filmmakers, OK Go created their endlessly watchable treadmill video for under $5,000.

At the time, YouTube was still in its infancy, and social media platforms hadn't yet become the engines of viral content they are today. Spread almost entirely through email, blogs, and word of mouth, the music video for "Here It Goes Again" became a viral sensation long before there was such a thing. It became one of MTV's most-played videos and introduced millions of people to OK Go, demonstrating that an unforgettable idea, executed well, can often have more impact than expensive special effects and massive budgets.

Why the Treadmill Video Still Holds Up 20 Years Later

What makes the video for "Here It Goes Again" so brilliant is its simplicity. With nothing more than four treadmills, careful planning, and a backyard set, the band transformed exercise equipment into a dance floor.

@okgo

❗️Part 3❗️ This week in 2006, we released the Here It Goes Again music video. This video cost less than $5,000 and was shot in 17 very sweaty takes, but it took us to the Grammys, the VMAs, and to the email inboxes of millions of people (you couldn’t share videos to social media back then). 20 years later, we actually now can share this to social media. Here is Part 3. Enjoy!

♬ original sound - OK Go

Viewers forwarded the video—mostly through email—because they genuinely wanted others to experience it. Friends emailed it to one another, bloggers wrote about it, and MTV replayed it repeatedly. The video wasn't just clever; it became a cultural moment and a shared entertainment experience.

The Lasting Legacy of "Here It Goes Again"

Related: 1969 Classic, Inspired by Two Rock Stars' Breakup, Earned Its Writer the Compliment 'More Talented Than Bob Dylan'

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