A hotel’s future can no longer be sufficiently bucketed into only leisure, corporate and groups. Hoteliers know this, but the obstacle nowadays is too much information. There are legacy systems that are difficult (and expensive) to integrate and lots of disjointed guest profiles – also known as data silos. Nevertheless, the need for system consolidation and unified guest profiles, particularly at the enterprise level, becomes all the more critical with the renewed drive for customer segmentation.
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