Among the chunkier morsels from yesterday's leak of Microsoft documents is an extended email from Xbox CEO Phil Spencer, dating from 2020, in which he argues that today's largest AAA videogame publishers remain dogged by their "failure" to adapt to the shift from physical to digital videogame distribution, and especially, subscription models such as Microsoft's own Game Pass. This inability to move with the times, Spencer suggests, has created a situation whereby the largest publishers rely on sheer "production scale" to attract and retain customers. In turn, this has meant that publishers are unwilling to bet on new IPs - it could be billions down the drain, after all. Instead, "AAA p
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