Daesang opens Jongga kimchi pop-up store in London – KED Global ...Middle East

Daesang　Corp.’s　London　pop-up　store South Korean food maker Daesang Corp. has launched a pop-up store for its kimchi brand called Jongga in London, UK, the company announced on Wednesday. According to the statement, the pop-up store will operate from September 16 to October 8 in Covent Garden, London. The store will run for about three weeks. The concept of the pop-up store is “Flavourverse,” which is a combination of Flavour and Multiverse. The aim is to provide a space where the global MZ generation (people born between the early 1980s and the early 2000s) can explore a diverse world of flavors and experience what the Jongga brand has to offer. To commemorate the opening of the pop-up st

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