Julianne Hough has a new partnership that combines two things she knows plenty about: staying active and dancing around the kitchen.
The Dancing With the Stars host and former pro has teamed up with Blue Diamond Growers for a new campaign promoting the company’s recently launched Blue Diamond Almondmilk line.
The partnership, announced Wednesday, Oct. 7, spotlights two varieties: Chocolate Protein Almondmilk and Unsweetened Simple Almondmilk.
For shoppers looking to add more protein to their routines, the Chocolate Protein variety contains 8 grams of plant protein per serving and features a deep chocolate flavor.
Meanwhile, Unsweetened Simple is made with just three ingredients: water, almonds and sea salt.
According to Blue Diamond, both can be used in everything from iced coffee and matcha to smoothies, cereal and overnight oats.
Hough, 38, didn’t just appear in the advertisements. The dancer and actress was involved in developing the creative behind the campaign and even created choreography for its two new spots.
“My lifestyle is always on the go, so I’m constantly looking for delicious, feel-good ways to fuel my day,” Hough said in a press release announcing the partnership.
The Dancing With the Stars personality also revealed that Blue Diamond Almondmilk has become something of a family affair.
“Blue Diamond Almondmilk is a natural fit for me, and it’s something my dad and I both genuinely love,” she said.
Hough leaned into a bit of nostalgia for the campaign, which centers on the familiar experience of dancing around the kitchen.
“I had so much fun bringing the creative to life and leaning into that nostalgic feeling of dancing around the kitchen, making everyday moments a little more joyful,” she added.
Blue Diamond said Hough’s involvement extended from the initial concept through the finished advertisements.
“Julianne brought such a joyful, hands-on energy to every part of this partnership,” Maya Erwin, vice president of marketing and innovation for Blue Diamond Growers, said in the announcement. “She understood exactly how to make the spots feel playful, nostalgic and completely her own.”
The new partnership arrives as Hough continues her busy schedule as a dancer, performer and television personality. She returned alongside Alfonso Ribeiro to host season 35 of Dancing With the Stars this fall.
Blue Diamond’s new almondmilk varieties are designed to work with similarly busy routines, whether they’re poured into a morning coffee, blended into a post-workout smoothie or simply enjoyed on their own.
And in Hough’s kitchen, apparently, there’s a decent chance they’ll come with choreography.
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