The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated Sept. 23), the biggest new artist of the early decade returns with her second full-length album – but will it be a more or less impressive bow than her first? Olivia Rodrigo, Guts (Geffen): At a time in the music industry when new pop stars have become significantly harder to develop and damn near impossible to simply manufacture, Olivia Rodrigo has stood out as the instant-phenomenon exception to nearly every rule. She debuted atop the B
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