US$1.7m Trevor Noah ad deal sparks storm in S. Africa ...Middle East

JOHANNESBURG: A planned US$1.7 million deal between renowned comedian Trevor Noah and a South African tourism council for a five-minute advert to boost travel sparked a firestorm in his native country yesterday.The plan by the Tourism Business Council of South Africa (TBCSA) to have the Emmy Award winning comedian promote South Africa as a tourist destination was unveiled earlier this week.But the hefty price tag provoked a barrage of criticism of the government, at a time when power cuts are wreaking havoc on Africa’s most industrialised nation and people are struggling with rising food and fuel costs.The government says it is neither paying for nor sponsoring the advert.Tourism minister Pa

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