A Windsor, Ont., man has reached a milestone that every entrepreneur hopes to achieve: seeing a product they created hit the shelves of a global retail giant. Dan Crosby, the founder of Canadian Protein, said he began his fitness journey in 2008, dissatisfied with the quality of workout products available in the U.S. and Canada. “I thought I’d take it upon myself to fill the gap in the market up here in Canada with simplistic, good-quality, high-value products and that’s when Canadian Protein was born,” said Crosby. “It was literally [me] coming up with pilot runs of formulations in my kitchen.” Crosby opened his own supplement store in 2008 before later closing it to focus on
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