In a move aimed at redefining the online shopping experience, Flipkart, one of India’s e-commerce giants, has announced the launch of “Virtual Worlds,” a metaverse-powered immersive shopping feature. This offering, set to enhance customer engagement and revolutionise online retail, will be accessible through the Flipkart app. Virtual Worlds are immersive 3D-rendered metaverse environments designed to enable users to interact with various brands and experiment with products, all from the comfort of their digital spaces. Flipkart’s foray into the metaverse is a significant step towards merging the digital and physical realms of shopping. Opportunity for brands They can either create dedicate
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