KYLIE Jenner and Hailey Bieber’s makeup brands have been outperformed by their rival Selena Gomez. Rare Beauty has officially been named the most popular celebrity beauty brand, beating Kylie Cosmetics and Rhode. GettySelena Gomez’s beauty brand, Rare Beauty, has been ranked No. 1 celebrity brand[/caption] ReutersShe beat out Hailey Bieber’s Rhode Beauty, which came in at No. 9[/caption] GettySelena also topped Kylie Jenner, whose company came in at No. 2[/caption] Beauty and wellness marketplace Fresha conducted a study, ranking celebrity beauty brands from most to least popular. The rankings were completed based on search volume for each brand, Instagram following, TikTo
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