Bilateral cricket media rights: Will BCCI make a killing again? ...Middle East

The hope is that the three bidders — Disney Star, Viacom18 and Sony Pictures Networks India (SPNI) — will loosen their purse strings once again. The last time they did that, BCCI waltzed away with ₹48,390 crore in IPL (Indian Premier League) rights for the 2023-27 cycle. That included ₹23,575 crore from Disney Star (TV rights) and ₹23,757 crore from Viacom18 (exclusive digital rights). Later, when the ICC (International Cricket Council) auctioned its rights for four years, Disney Star was in the thick of action again, picking up the rights for $3.03 billion. Thereafter, it decided to retain only the digital rights and sub-licensed the TV rights to Zee Entertainment Enterprises for

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