The fashion industry in Africa is booming, and the two leading countries in this growth are Egypt and Nigeria. Both countries are expected to collectively generate $2.5 billion in revenue from the fashion segment by the end of 2023. Interestingly both countries have experienced different approaches to this lead. Nigeria has always been a fashion hub Nigeria’s fashion industry has a long and rich history, dating back to pre-colonial times when different ethnic groups developed their distinctive clothing styles using local fabrics and embellishments. Although the industry was not very large or profitable in the early 1960’s, it caught on shortly after, when the industry experienced a surge
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