Elizabeth Arden fined for misleading consumers ...Middle East

What Happened: Shortly after New York-based skincare label Elizabeth Arden launched its White Tea Skin Solutions series in early 2022, it was fined $2,750 (20,000 RMB) for allegedly misleading consumers.  In July this year, the Market Supervision and Administration Bureau of Shanghai Huangpu district disclosed that on February 4, 2022, Elizabeth Arden’s official Douyin account had released a video advertisement claiming that consumers could purchase the brand’s new White Tea Skin Solutions complete skincare set for the price of two cups of bubble tea.  At the bottom of the video, the business placed a link for consumers to its beauty gift box page on its Tmall flagship store. The set — compr

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