Apple spends $22.6 billion working on ChatGPT rival research as Tim Cook says ‘AI is absolutely critical’ ...Middle East

APPLE has reportedly spent an eye-watering fortune on artificial intelligence research and development in 2023. Only eight months into the year and Apple has already dished out more than $22billion on AI development. ReutersApple has reportedly spent an eye-watering fortune on artificial intelligence research this year[/caption] This is $3.12billion less than Apple’s spending around this time last year, according to the company’s 2022 third-quarter earnings. The main reason behind the increase in spending, Apple CEO Tim Cook says, is to develop generative AI. “We’ve been doing research across a wide range of AI technologies, including generative AI, for years,” Apple CEO Tim

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