How Vinyl Helped Launch ‘Barbie The Album’ To a Massive Opening Week ...Middle East

On July 19, two days before Barbie and its soundtrack would arrive, over 150 independent record stores across the country were celebrating early with listening sessions of the star-studded Barbie: The Album.  “We’ve actually never done [that] for a soundtrack release before,” says Kevin Weaver, Atlantic Records’ West Coast president and the album’s co-producer (alongside Mark Ronson and Atlantic’s executive vp/co-head of pop/rock A&R, Brandon Davis). Meanwhile, the label’s international teams were making sure that retailers around the world were involved, too, resulting in an impressive global reach.

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