How Vinyl Helped Launch ‘Barbie The Album’ To a Massive Opening Week ...Middle East

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How Vinyl Helped Launch ‘Barbie The Album’ To a Massive Opening Week
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On July 19, two days before Barbie and its soundtrack would arrive, over 150 independent record stores across the country were celebrating early with listening sessions of the star-studded Barbie: The Album.  “We’ve actually never done [that] for a soundtrack release before,” says Kevin Weaver, Atlantic Records’ West Coast president and the album’s co-producer (alongside Mark Ronson and Atlantic’s executive vp/co-head of pop/rock A&R, Brandon Davis). Meanwhile, the label’s international teams were making sure that retailers around the world were involved, too, resulting in an impressive global reach.

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