TelevisaUnivision Notches Upfront Gains By Taking Dollars from English-Language Rivals ...Middle East

TelevisaUnivision is speaking a different language in TV’s weakened upfront market. Where most media companies and media buyers expect the overall volume of ad commitments to decline owing to a tough economy and a Hollywood work stoppage, the Spanish broadcaster is anticipating gains and even rate hikes. “We expect to fare better than the market […]

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