Study: TikTok becomes second biggest social media platform in S. Africa ...Middle East

CAPE TOWN: TikTok has overtaken Instagram to secure the second place among the “Big Five” social media platforms in South Africa, challenging Facebook’s dominance in the country.Facebook, with a commanding 56.7 percent penetration of South Africans aged 15 and over in urban areas, continues to dominate the social media realm, according to the South African Social Media Landscape 2023 study, released by brand intelligence consultancy Ornico and market research house World Wide Worx, Xinhua quoted the local media report Saturday.However, TikTok has seen rapid growth and surpassed Instagram to claim second position at 30.6 percent. The platform’s appeal also extends beyond its under-15 target

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