Lloyd Price was known as ‘Mr. Personality’ after his 1959 hit single, “Personality,” but his largely-untold story has now been captured in a brand new musical. He became the first teenager to sell over a million records and earn a gold record, which was quite remarkable for a young Black recording artist at that time. “We need to make sure that the roots of who we are and what we are and what we’ve done does not get erased,” says Saint Aubyn, who plays Price in the new musical, “Personality: The Lloyd Price Musical,” now on stage at the Studebaker Theatre. In this pre-civil rights era, Price was somehow able to overcome the race barrier, explains Aubyn. “He knew he had somet
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