Destinations that are exploring ways to welcome more travelers in the coming decade can learn from Amadeus’ Traveler Tribes 2033 global study. Following in-depth research that involved interviews with 22 experts and surveys of over 10,000 travelers from 15 countries, four distinct Traveler Tribes unfolded, each group having its own unique interests and future behaviors. To stay ahead of the competition and prepare for 2033, destination management organizations (DMOs) can look at each Traveler Tribe in detail and consider how to adapt to their evolving attitudes now.
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