Over the past decade, I have watched as “clean beauty” has grown from a niche category of products to a movement. Celebrities like Jessica Alba, Issa Rae, and Michelle Pfeiffer, and last year’s HBO docuseries “Pretty Ugly,” narrated by Keke Palmer, have helped to make the clean beauty movement mainstream. It’s becoming increasingly clear – the clean beauty movement is here to stay. Today’s consumers, especially Gen Zers, have become more and more aware of what it means for a product to be truly “clean,” and are expecting companies to meet their rising expectations. Thanks to the demand of young people and advocates, Congress finally updated our nation’s outdated cosmetic safety laws
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