This article is the second in a three-part series on Mendocino County tourism and its impacts. “If I was giving out a report card, I’d say you’re doing a very good job,” lauded Carl Ribaudo, partner of Travel Analytics Group (TAG). Ribaudo recently presented his findings to Visit Mendocino County’s (VMC) Annual Meeting attendees, demonstrating how businesses may utilize website data analysis to improve reaching target tourism audiences. A travel industry analyst and strategist, Ribaudo has developed destination tourism strategies linking a Destination Marketing Organization’s (DMO) capability with the ever-changing market environment. He has served on Visit California’s Research and Return o
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