SANTA MONICA: Snapchat parent Snap yesterday unveiled new tactics including the increased use of artificial intelligence in its struggle to expand beyond the app’s loyal user base and reach profitability.Snap chief Evan Spiegel, who co-founded the Southern California-based company in 2011, opened its annual conference with word that an average of 750 million people use the image-centric messaging service each month.In more than 20 countries, Snapchat reaches the vast majority of those who range in age from 13 to 34, Spiegel said.But unlike Meta, with its “family” of apps including Facebook, Instagram, and WhatsApp, Snap has never made enough money from advertising to turn an annual profit.La
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