At the beginning of December, the app from the United Nations World Food Programme (WFP), ShareTheMeal, launched its festive giving campaign #ShareTheJoy. The campaign aims to highlight the global hunger crisis by asking its community to share the joy (of food) with people most in need. “Joy multiplies when it’s shared, which is the basis for this campaign. Sharing being the core DNA of the ShareTheMeal app, it seemed natural to encourage our users to share the joy food brings beyond their own communities. We want to use the simple act of sharing food to save and change lives this festive season,” says Brand Marketing Lead at ShareTheMeal, Aiman Baloch. By making fig
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