Most registered voters no longer have traditional television subscriptions, prompting a need for campaigns to increasingly shift advertising to streaming, according to a new Samba TV-HarrisX survey. The poll found that only 49 percent of registered voters nationwide have traditional TV subscriptions, and the figure falls to 39 percent in 10 key battleground states. But more than 80 percent of registered voters nationally and in key battleground states indicated they stream television. Those 10 battleground states were Pennsylvania, Nevada, Wisconsin, Georgia, Arizona, New Hampshire, North Carolina, Ohio, Florida and Colorado. “The story this election season is the same whether
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