The summer promotional campaign Follow the Sun, launched by the Ministry of Tourism and Antiquities in mid-March, on the global TV channel CNN and on the social networking sites Facebook, YouTube, TikTok, Snapchat, Ad colony, achieved positive results in viewership rates. The campaign reached users in the countries in which the campaign was launched, namely the United States of America, the United Kingdom, Germany, France, and Italy. Amr el-Qady, CEO of the Egyptian Tourism Authority, explained that this campaign succeeded in achieving nearly 68.6 million views on social media sites in these countries, and reached nearly 495.3 million users. In the USA, the campaign on Facebook achieved 4
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