Banque du Caire: A Hundred Chances This Ramadan ...Egypt

Banque du Caire has launched its latest marketing campaign, “Ashan nefham ba’ad… ben ademlak badal el forsa, meya” (‘So we can understand one another…we offer not one chance, but a hundred’) on 10 April this year. The campaign is part of a massive collaboration with creative partners Leo Burnett and a star-studded cast featuring Mohamed Mounir, Cheb Khaled, Amir Eid, and Marwan Moussa. Banque du Caire’s multidimensional Ramadan campaign fuses not only four different Arabic music genres, but bridges a generational gap, mixing the old with the new into a masterful artistic piece that all can enjoy regardless of the generational belonging; this campaign is a reflection of the transformation ha

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