Banque du Caire: A Hundred Chances This Ramadan ...Egypt

Egyptian Streets - News
Banque du Caire: A Hundred Chances This Ramadan
source : Egyptian Streets ( Egypt ) () 26
Banque du Caire has launched its latest marketing campaign, “Ashan nefham ba’ad… ben ademlak badal el forsa, meya” (‘So we can understand one another…we offer not one chance, but a hundred’) on 10 April this year. The campaign is part of a massive collaboration with creative partners Leo Burnett and a star-studded cast featuring Mohamed Mounir, Cheb Khaled, Amir Eid, and Marwan Moussa. Banque du Caire’s multidimensional Ramadan campaign fuses not only four different Arabic music genres, but bridges a generational gap, mixing the old with the new into a masterful artistic piece that all can enjoy regardless of the generational belonging; this campaign is a reflection of the transformation ha

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