Terex Trucks rebrands as Rokbak ...United Arab Emirates

ME CONSTRUCTION NEWS - Local News
source : ME CONSTRUCTION NEWS ( United Arab Emirates ) () 11
Articulated hauler specialist Terex Trucks has been rebranded as Rokbak, with the Volvo Group company saying the new brand represents the “continuation of its strong hauling heritage with a future-focused vision”. The Scottish manufacturer unveiled the new brand at a digital launch event early this month, attended by dealers, customers, media, and Volvo Group members from around the world. A statement from Terex Trucks said that throughout the last four decades, the company has “never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and centre within the new brand”. At the same time, the Rokbak name represents an “exciti

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