The skin lightening business is booming in Kenya—though no one will admit it ...Middle East

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The skin lightening business is booming in Kenya—though no one will admit it
Deep within Nairobi’s Central Business District (CBD) on River Road, countless stalls hawking wigs and beauty products overwhelm the senses. “Mafuta, mafuta,” the shopkeepers call out to you, which means “oil” in Kiswahili. Upon entering the maze of shops, a staggering assortment of facial creams and serums with labels ranging from French to Arabic emerges. The models on the boxes and bottles are all light-skinned, many with blue eyes and blonde hair.Despite governmental bans on skin lightening products and a growing global movement to embrace one’s natural beauty—from nappy hair (natural and chemical free) to dark skin—the covert business of lightening skin color thrives all the same.Few pe

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