PNC rebrands wealth businesses as lenders vie for rich clients ...Qatar

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PNC rebrands wealth businesses as lenders vie for rich clients
PNC Financial Services Group Inc renamed its wealth businesses and is devoting more staff and financial resources to serving rich individuals as competition among lenders for affluent clients heats up. Personal-wealth businesses in the asset-management arm will be consolidated under the newly christened PNC Private Bank brand headed by Don Heberle, PNC said on Monday in a statement. The Pittsburgh-based company will bolster the ranks of its wealth employees nationwide, either placing staff in new markets through the recently completed acquisition of Banco Bilbao Vizcaya Argentaria SA’s US business or expanding its existing footprint. The transaction offers a foothold in the US. West and Sou

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