The future of social media looks a lot like QVC ...Middle East

Quartz - Economy
The future of social media looks a lot like QVC
source : Quartz ( Middle East ) () 11
Cindy, a seven-month-old dog, strutted down the runway in a green and blue floatation vest that goes for $29.99 at Petco. Anyone watching Cindy’s tail wag live on Petco’s Facebook page, part of an event this past April, could shop for the vest and other items in real-time as adoptable dogs modeled them on the livestream.The event, hosted by American TV presenter and social media influencer Arielle Vandenberg, was Petco’s first foray into livestream shopping, an emerging e-commerce function for social networks. It was a cross between the Westminster Dog Show and a QVC sell-a-thon—a fun, not-too-serious way for a major brand to entertain, build awareness, sell products, and get some dogs adopt

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