The first Olympic gold medal in skateboarding went to a Nike athlete ...Middle East

Quartz - Economy
The first Olympic gold medal in skateboarding went to a Nike athlete
Skateboarding has its first-ever Olympic gold medal.Japan’s Yuto Horigome beat out competition from Brazil and the US in the street skating competition, nailing one big trick after another to take the top spot. It was a memorable moment for the 22-year-old, a native of host city Tokyo, who started skating in a park not far from the Olympic venue.It was also a milestone for skateboarding, which began as a misfit sport pioneered by California surfers and is still banned even in areas close to the Olympic venue. Neighborhood restrictions notwithstanding, the sport today is undeniably global, influential, and flush with corporate cash.Read the rest of this story on qz.com. Become a member to get

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