Watch: WE Comms CEO Melissa Waggener-Zorkin on better leadership through vulnerability ...Middle East

Quartz - Economy
Watch: WE Comms CEO Melissa Waggener-Zorkin on better leadership through vulnerability
source : Quartz ( Middle East ) () 16
The days of brands staying silent amidst political and civil unrest are long gone. At the helm of one of the largest independent communications agencies in the world, WE’s co-founder and global CEO Melissa Waggener-Zorkin knows how crucial it is for company leaders to discuss complex societal issues inside their walls and out with a sense of vulnerability, mindfulness, and conviction. To guide these difficult conversations with employees and consumers, Waggener-Zorkin shares her philosophy of humility with Quartz CEO Zach Seward, a practice especially powerful when it comes to being called out for missteps and listening to “unvarnished input,” as she describes it. I don’t want to be the smar

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