Why B2B is key to unlocking Africa’s e-commerce potential ...Middle East

Quartz - Economy
Why B2B is key to unlocking Africa’s e-commerce potential
source : Quartz ( Middle East ) () 20
While Africa has a vast e-commerce potential, experts consider this opportunity largely untapped. A report released last year by the International Trade Centre (ITC), a development agency that supports small- and medium-sized enterprises, found that 10 countries were responsible for 94% of all online business in Africa in 2019.E-commerce businesses in the continent mainly engage in the business-to-business (B2B) and business-to-consumer (B2C) models. B2B involves transactions between businesses, for example between a manufacturer and wholesaler, or a wholesaler and a retailer. In B2C, on the other hand, a business sells a service or product directly to a consumer. If you actually look at wha

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