Indian internet startups are trying to make the most of the Zomato IPO buzz ...Middle East

Quartz - Economy
Indian internet startups are trying to make the most of the Zomato IPO buzz
source : Quartz ( Middle East ) () 25
The rare IPO of an Indian tech unicorn is widely believed to open the gates of local bourses for many other startups in the country. But while that is still far in the future, at least one Indian venture is already benefitting from Zomato’s listing.On July 14, when the food-tech company opened its IPO, Paytm Money launched an innovation of its own. The billionaire entrepreneur Vijay Shekhar Sharma-led digital brokerage platform introduced a “pre-open IPO application” feature, which allowed users to place an order 24×7 a couple of days before the IPO went live. This was the first time such a service was offered on the platform.The orders were recorded on Paytm Money’s system and sent to the e

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