Indian streaming entertainment industry to hit $15b by 2030: report ...United Arab Emirates

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Indian streaming entertainment industry to hit $15b by 2030: report
source : Time Out Dubai ( United Arab Emirates ) () 11
Driven by the spurt in smartphone usage with affordable data, especially in smaller cities and towns amid the pandemic, the over-the-top/streaming entertainment industry is likely to become a $15 billion (Dh55 billion) market in India by 2030, a report showed on Thursday. India’s OTT entertainment industry is cannibalising on the established bastion of traditional television, radio and cinema forms of media and entertainment. The size of the OTT market in the financial year 2020 was around $1.7 billion (both video and audio), and in the next 9-10 years, this industry has the potential to grow to become a $15 billion opportunity, according to homegrown independent transaction advisory firm R

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