Stories from the wardrobe ...Middle East

Daily Sun - Cultural
Stories from the wardrobe
source : Daily Sun ( Middle East ) () 22
THREE Malaysian women grew up together with one shared love – SouthEast Asia’s cultural heritage.The trio did what enterprising fashionistas dream of doing – channel their passion into building an e-commerce platform, Dia, that showcases the region’s artisanal labels and crafts for a global audience.In the choc-a-bloc universe of online retail, Dia plans to win the affections of the world-class shopper, thanks to its strong founding mission.“Our foundational purpose has always been about sharing the real, personal stories behind Southeast Asia’s creators,’’ explains Aisha Hassan.Her business partners are Kylie Francis and Alia Farouk.“The beautiful products we sell are simply an extension of

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