China’s online tutoring crackdown punishes parents trapped in a merciless system ...Middle East

Quartz - Economy
China’s online tutoring crackdown punishes parents trapped in a merciless system
source : Quartz ( Middle East ) () 16
In January, four of China’s biggest online tutoring platforms made an embarrassing gaffe. They aired ads all featuring the same actress to promote their new online courses.In an ad for the NYSE-listed education provider Gaotu, for example, the actress claimed to have 40 years of English teaching experience. In another ad for tutoring platform Yuanfudao, the same actress posed as a primary school teacher who said she had been teaching math her whole career. “Getting grades is not a matter of intelligence,” she said, adding that “90% of mothers make mistakes.”The lookalike ads epitomized the successful sales strategy of a booming sector—guilt-tripping parents to get them to spend their hard-ea

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