American Malayalees to help Kerala handloom sector, to make bulk purchase for Onam season ...Middle East

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American Malayalees to help Kerala handloom sector, to make bulk purchase for Onam season
source : Devdiscourse ( Middle East ) () 36
Kerala's traditional 'Mundu' and 'Kasavu sarees' may soon be spotted on the streets of United States with American Malayalees banding together for an initiative to revive the state's Balaramapuram handloom industry, by placing a bulk order to US during Onam festival. The intervention came from Union Minister of State for External Affairs V Muraleedharan who held a meeting with American Malayalees in a bid to revive the ailing handloom industry in Kerala.

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