Celebrities are crashing the creator economy ...Middle East

Quartz - Economy
Celebrities are crashing the creator economy
source : Quartz ( Middle East ) () 29
The creator economy has two core tenets: anyone can be famous online, and all fame is monetizable. That reality has powered the rise of online influencers whose every word, tweet, or vlog fuels a multi-billion dollar marketing industry for companies’ products and services.Yet most social media platforms lack robust features for creators to directly monetize their own content. YouTube and TikTok have revenue-sharing systems (the “Partner Program” and the “Creator Fund” respectively), Twitch has tiered subscription options, and Twitter recently added a tip jar and is building out a way for users to paywall their own tweets.But many influencers monetize their social media fame on separate platf

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