Rover’s global growth will depend on where pets are considered family ...Middle East

Quartz - Economy

Like a lot of successful startups, Rover—an app for booking pet sitters and dog walkers—has a plan for its international expansion.But while other companies look at metrics like per capita income and broadband penetration, Rover considers the bonds between pet owners and their animal companions. If people in a country consider pets part of their families, that’s a potential market for Rover, CEO Aaron Easterly said. “It’s where they are with their relationship with pets,” he said.When Rover launched, the company surveyed Americans with dogs and asked “Are you a parent or owner of your dog?” And 76% answered parent, Easterly said. Read the rest of this story on qz.com. Become a member to get

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Rover’s global growth will depend on where pets are considered family ...Middle East

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