Ferrari enters luxury fashion, targeting uninitiated youth ...lebanon

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Ferrari enters luxury fashion, targeting uninitiated youth
Ferrari V12 production cars were suspended over the factory floor Sunday night as the 74-year-old luxury carmaker launched a new era as a lifestyles brand, with a runway show unveiling its first ready-to-wear collection targeting a younger generation that might not be aware of its Formula One racing pedigree and coveted performance street cars.

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